Marketing Essay Example | Topics and Well Written Essays - 3500 words

Marketing - Essay Example Financial Data and Projections 9 Executive summary Our business will be situated in New York. It will focus on fast foods, with the unique selling point drawn from the offer of dazzling food products in a fulfilling atmosphere that will make customers enjoy their stay in our premises. Our business will target people doing shopping or students from schools, universities, and colleges from the neighborhood. Dizzy seeks to produce merchandise ranging from pre-packaged sauces and coffee to branded T-shirts (Armstrong & Kotler, 2011). The business will need a capital of $20,000 to start, whereby $15,000 will come from my personal savings and the remaining $5,000 will be obtained from a short-term loan. The business is expected to make revenues of $10,000 during the first year and $100,000 in the fifth year. The projected operating loss for the first year is -$1,500, while the projected operating profits for the fifth year is projected at $ 60,000. Evaluation and control If I will not achi eve the marketing goals that I have set, I will increase the marketing budget so that I can include more aggressive strategies such as roadshow promotions. In addition, I will drastically lower my prices and give incentives to my staff to improve their service to customers. If after marketing efforts I do not achieve my goals, I will try to apply alternative marketing campaigns until I realize my goals. I will especially try to apply al the marketing startgeies that are used by our major competitors such as AFC and Mcdonad. 2. Company description My business will be a New York-based Fast food restaurant, which will go by the name Dizzy Restaurant. Dizzy will offer a recipe of outstanding foods products in a fulfilling ambiance that will offer customers value for their money. This idea was hatched in response to the growing demand for high quality snack-based Fast food, especially by people doing shopping or students from schools, universities, and colleges from the neighborhood. I w ill start the business as a sole proprietor, but with the intentions of expanding the business into a partnership from the second year and into a limited company from the third year. The business will need a capital of $20,000 to start, whereby $15,000 will come from my personal savings and the remaining $5,000 will be sources as a short-term loan. 3. Strategic focus and plan a. Mission/vision statements Mission Dizzy comprises of a dedicated group of professionals who have a powerful devotion and zeal of providing high quality fast-foods, as well as an aspiration to pull their efforts together to deliver a great value to the customers. Vision We strive for broad appeal. We aspire to be the restaurant of preference for everyone, including young and old, families and singles, as well as male or female (Armstrong & Kotler, 2011). b. Goals Company Objectives 1 To establish a first class restaurant that will attract Fast food lovers and gain a substantial market share in New Yorkâ€℠¢s Fast food industry. 2 To make Dizzy an attractive destination for New York shoppers and students. 3 To open at-least 2 new outlets by the end of the third year. Operational financial Objectives 1. To generate up to $100,000 profits by the end of the third year 2. To generate up to $30,000 gross margin by the end of the first fiscal year c. Core Competency and Sustainable Competitive Advantage We shall rely on variety of marketing programs to

Final Exam Civil War Essay Example | Topics and Well Written Essays - 1000 words

Final Exam Civil War - Essay Example The Missouri contract of 1820 was a warning signal of the civil war that was looming. When Missouri applied for admission in the United States in 1918, people were awakening on the issue of slavery. At that time, the issue of slavery was very sensitive between the southern pro slavery states and Northern antislavery states. Consequently, the requirements set for Missouri’s’ admission suggested that it had to restrict slavery within its boundaries. Moreover, before its admission, the number of slave states and Free states in congress was equal. The admission of Missouri in either category would result in a shift in power. The admission of Maine as a free state, however, resulted in Missouri’s admission as a slave state with all the benefits that the other slave states enjoyed. Later on, the pro slavery Missouri state presented a law, forbidding legislature to free slaves against their masters’ wishes (McDevitt 121). The southern states felt threatened by the rapid growth of power of the Northern states politically and economically. They feared that the Northern states might stall slavery expansion as they had tried before the Missouri Comprise. The Northern legislators wanted to prevent the spread of slavery to the new states. However, Southern legislators wanted the new states to be allowed to carry out slavery (Burgan 6). This and other differences resulted in the civil War (Gallagher 239). As mentioned earlier, the south was predominantly agrarian. They produced tobacco, cotton and other products, which the north used as raw materials in their industries. Since the Northern States were industrialized, they manufactured most goods thereby benefiting most. They invested the revenues collected in economic expansion. On the contrary, the Southern states who were the producers paid high manufacturing tariffs and other shipping costs. They felt exploited by the North because 90% of their revenue at that time went into taxes